Lernert Engelbert & Saunder Plug from lauren failla on Vimeo.

Oh how this made me smile! Nice way to start a saturday morning

There’s a great article over at creative review on the relationship between D&AD and graphic design, especially through the professional awards

http://www.creativereview.co.uk/crblog/dad-and-graphic-design-what-next/

www.rishisodha.co.uk has been featured at portfolios friend alongside the likes of Pete Harrison (aeiko) and Alex Trochut, both two designers whose work I admire and respect.

So thanks to portfolios friend for putting me on their site, it’s a real buzz

Big Ideas (don’t get any) from James Houston on Vimeo.

Video by James Houston

jim@1030.co.uk

“Radiohead held an online contest to remix “Nude” from their album – “In Rainbows” This was quite a difficult task for everybody that entered, as Nude is in 6/8 timing, and 63bpm. Most music that’s played in clubs is around 120bpm and usually 4/4 timing. It’s pretty difficult to seamlessly mix a waltz beat into a DJ set…

…It doesn’t sound great, as it’s not supposed to…

Sinclair ZX Spectrum – Guitars (rhythm & lead)
Epson LX-81 Dot Matrix Printer – Drums
HP Scanjet 3c – Bass Guitar
Hard Drive array – Act as a collection of bad speakers – Vocals & FX

CATEGORY

Print, Packaging

CLIENT

Self Expression Magazine/ D&AD student awards 2008

ABOUT

The brief for this project was to make a double page spread, a contents page and cover for either a magazine which existed or was ficticious. I chose to make my own magazine, called self expression magazine. The premise behind is it was a magazine for designers by designers.

All content would have been user submitted online, with the editorial team merely editing the content. The magazine would contain design news, reviews and tutorials with the main feature of each magazine being 3 articles to showcase designer’s works.

Designers would have been invited to send in their work and the best 3 each month would be chosen. These 3 designers/artists would be given a topic, for example this issue had the theme of design and music, and would be interviewed on their views. They would then have the chance to design these articles

The magazine is printed on single sheets, allowing the reader to view it as if proofing their own work. Furthermore there are competitions on the back of the pages, adding extra interactivity. The packaging is laser cut, and the each month would come in carboard, a sustainable material, acting like part of the brand and adding strong shelf presence. The sticker on the back is a nice little touch fellow designers would appreciate.

CATEGORY

Print, Packaging

CLIENT

Audi Design Foundation

ABOUT

This was part of a YCN awards 2008 brief for the Audi Design Foundation. The premise was to create a piece of design that could communicate worldwide without using words

My premise was to make a designer’s first aid box. I asked myself what is the one thing all designers need the most, and the idea was inspiration. The cover is spot uv’d with the basic geometric shapes which are the foundation of design, and this is the design element, whilst the dye cut cross revealing the red box is the aid element.

Inside the packaging is a pocket-sized booklet which is filled with double pages of colour, all of which inspire by evoking different emotions through various chemical and psychological changes in the viewer. The second, larger brochure, was the part of the brief where we had to write a few hundred words which described how the piece works and the detailed analysis of colour theory and colour and its biological/psychological effects.

CATEGORY

Print, Packaging

CLIENT

Ravensbourne. N.B.THIS IS A FICTICIOUS BRIEF!

ABOUT

N.B.THIS IS A FICTICIOUS BRIEF!

The Brief for this project was to create a piece of promotional experimental design for a paper comapny. We were to choose a paper company and a range of stock they carry and use their brand and the paper in the piece. We also had to base it on a fact about paper and I chose to look at the relationship between paper and play

As the audience was designers and design agencies I thought something interactive and playful would make a nice change. So using the idea of pass the parcel, I wrapped the brochure in 4 layers which explains about the company, Howard Smith Paper, about Greencoat which is 100% recycyled, and why uncoated. The reason I chose uncoated as it is often overlooked for matte and gloss, and as the latter are overused it offers a nice change of texture without losing the versatility. The layers were foilblocked with orange foil and therefore once removed can double up as posters. Inside the brochure are 6 chapters, one for each weight of paper. In each chapter there is a game, with a template and visual instructions on how to play. For example, Noughts and Crosses is on 80 gsm as it is the most common paper and the most common game.

But again keeping the audience in mind I realised that they would like to get hands on with the stock, so for 180 gsm, the most ideal for print designers, I chose to have 5 paper aeroplanes, with the idea that on a dull friday afternoon in the studio the design team can wip out the brochure and race them. This not only tests the paper but their craft skills and is a nice way to relate to paper.

The main booklet is A5, so that it is easy to store and can be flicked through. Due to the paper size it meant that a two column grid was ideal as three would removed all negative space. Furthermore the colour palette was used in conjunction with black and white in order to meet RNIB guidelines. Lastly the font used was Haelvetica, as HSP use Helvetica in their promotional material

More links: http://www.rishisodha.co.uk/hspguidelines.html and http://www.rishisodha.co.uk/hsplog.html

CATEGORY

Print

CLIENT

Youth Music

ABOUT

This was my answer to the brief set for YCN Awards 2008, where the brief was to create a campaign which was relevant for an audience of 11-16 year olds which attracted to them to the possibilities in learning music. I took a much more illustrative take on the aesthetic tones for the piece, and the campaign was a fusion between traditional mediums and more interactive mediums, e.g. billboards and facebook.

CATEGORY

Print

CLIENT

Orion Publishing

ABOUT

This was my answer to a D+AD 2008 brief which was set to design the aesthetic of a series of sci-fi books with the intention of making the readers feel proud to own them

Each story is summed up into a single icon, which is used on the cover and becomes the logo of the book almost. This is then spot uv’d to add a level of interactivity to the cover

The Solar system illustration on the back is used to show the other titles in the series. Interlinking them through a solar system, thus inkeeping with the sf tone

CATEGORY

Print, Packaging

CLIENT

Simon Crow

ABOUT

This was made as a leaving momento for my old Head of Art at Merchant Taylors’. Instead of just making a card, I played on the notion of his love of music to make the packaging of a tribute album. Each track name is an ex student who contributed text to the insert, where they answered questions on their time in the Merchant Taylors’ School Art Department