On Beauty (and Genius)

Personal — Tags: , , , , , — Rishi Sodha @ 11:59 pm

Sachin1

It’s been a long time since I’ve written a blog of any length or substance beyond the realms of work and the only excuse I can offer is that time and tested one, I’ve been extremely busy!

However a combination of a fascinating quote and the fact that I have devoured 60 of Michael Bierut’s 79 essays on design in next to no time has prompted me to flex my creative writing muscles once again and to come out of my long exodus.

The quote in question is:

“Maybe they all think it’s my last tour.”

Sachin Tendulkar on the standing ovations he gets wherever he plays in the world. March 20, 2009

Before I get onto the quote just a brief word about Michael Bierut’s book entitled “79 Short Essays on Design,” which if you haven’t read I thoroughly recommend purchasing. What struck me is the variety of subjects in these essays, some focusing on other design disciplines and others focusing on other disciplines altogether. And it is this variety and breadth of knowledge which left an impression of me the most and made me think about how designers are inspired by the world around them. However as, I’m sure you can all testify, it is seemingly very easy to become obsessed with design and forget to look elsewhere I have decided to focus another one of my great passions to draw parallels and inspiration.

For those of you who don’t know, and there must be very few who don’t, cricket is a great passion of mine. Perhaps it’s my sub-continental heritage or perhaps it’s just a love of the game, either way it’s safe to say “I don’t like cricket, I love it!” However every time I think of cricket one name always pops into my consciousness first, Sachin Tendulkar.

Much has been made about his god like status in India and within the history of the game itself (most number of Test and ODI runs, most number of Test and ODI centuries etc) but when this is combined with the mob culture of Indian cricket fans and their short term memories (it was only in 2005 that his home crowd of Mumbai booed their “Little Champion” off the ground) it makes his life untenable. I cannot claim to be the only one infatuated by his batting, as a nation of over a billion people will testify, however I, perhaps unlike most, can admit to being infatuated for completely selfish reasons.

sachin2

Having just scored 160 against New Zealand in the first Test of the series in 2009 I’m sure people will think that is nothing more than another piece of fanfare, however I think this falls more into the lines of a confession. The nerves were still there as I watched well into the early hours of the morning, hoping and praying that he does well and waiting with abated breath as he stood out in the middle on 99. However if he had failed to get that one run I would have been the first to defend him against all the accusations of the nervous 90’s and other outlandish remarks from people who are best described as “couch cricketers.” This is because when I watch Sachin bat he’s not batting to win a test match but to give me that little bit of hope. Hope that in all the chaos and panic something beautiful can be crafted.

And this is where the link to design comes in, we, as visual communicators, all appreciate something beautiful even if we argue that function should come first. We strive to find that balance whereby we answer the clients brief and produce something beautiful. And that is what Sachin Tendulkar does when goes to bat, he creates masterpieces worthy which are, dare I use the cliché, true poetry in motion. So as a designer every time I see this 5ft 4 man make batting look like the simplest thing in the world I can’t help but see the complete beauty of it, it is the perfect marriage of form (entertaining) vs function (helping his team win)… it is a piece of great design.

sachin3

So back to the quote, much has been made in the press recently of his ability to go on and on and for the world of cricket to have one last gasp from their genius. For once it truly is the billions of fans, an entire nation and cricket lovers every where who have become besotted with “Peter Pan” syndrome, urging this legend to never grow old. However the reality is that one day, and most likely soon, that light will dim and a sport will be left without its greatest icon, like Tiger Woods in Golf and Roger Federer in Tennis. So whilst Sachin might hint that this isn’t his last tour of these countries I don’t blame the crowd for rising to their feet to cheer this beloved champion, I know I do so from my living room. If I were ever asked to describe true beauty it would be Sachin batting, and so whether his retirement is looming or not, this is one man who deserves a standing ovation every time. Genius and beauty are truly rare things.

Alas my inclinations as a designer kick in now and I have the great urge to justify how this relates to design or what designers can take from this. Should we take from this the idea that as fundamental as function is sometimes form could and should be appreciated? Or perhaps that reverence is a fickle thing and only someone who truly loves what they’re doing for the right reasons can survive? Moreover maybe the idea of inspiration lying elsewhere is pivotal to designers or perhaps all of the above? Or, just maybe, this article should be appreciated for what it is (like Sachin’s batting) and thus doesn’t need to be defined.

Work Update: Faber & Faber

Professional, Work — Tags: , , , , , , , , , — Rishi Sodha @ 6:44 pm

faber

CATEGORY

Print

CLIENT

D&AD Student Awards 2009 – Faber & Faber

ABOUT

This was my response to the Faber & Faber brief for the D&AD Student Awards 2009 which asked the designer to make at least 3 covers for their new Print-On-Demand service using primarily typography.

As this was focussed on FF’s film titles I decided to try and find something unique about film which for me is the fact that film as a medium relies on emotions and feelings in storytelling. As such I created a typeface that when used to spell out the title of the book in the background creates a bespoke pattern which sums up the feeling of the book. This was to be used on a dot matrix grid to create frames, with each frame being 3×3 dots. The typeface is designed so each letter form manipulates the frame in an unique way. This reflects film, as each frame in a piece of footage is unique. When these frames are combined they create the feeling and tone of the film and as such these frames combined on the book cover create a bespoke tone and feeling unique to that title.

The typeface is not meant to be legible and is indeed reversed out so that the forms become more abstract and one has to focus on the feeling they create.

The covers would be computer generated by a simple programme which would place the type on the relevant grid. This makes it ideal for the POD service as the books can be easily produced for online and print purposes. Furthermore titles can be added to the series with ease and they are ensured their own bespoke cover in both B-Format and Demi-Format.

Didot was used as the secondary typeface in order to compliment the Avant Garde feel to the aesthetic created by the grid system.

Work Update: Rockets

Professional, Work — Tags: , , , , , , , — Rishi Sodha @ 6:41 pm

Rockets

CATEGORY

Packaging

CLIENT

Ravensbourne College of Communication and Design

ABOUT

This was a solution to a Design in Context brief. We were asked to design something which would explain Rockets to Illiterate Adults.

Illiterate Adults learn best through a combination of cognitive learning and informational conformity. With that in mind a video seemed the best option as it combined the use of two senses, sight and sound, which is the best way for an illiterate adult to learn. This is because every sense is being delivered the same message and therefore they absorb it. Thus to keep the information simple I used pictograms.

The information was distilled down into 5 topics to make it digestible for an illiterate audience and yet give them a broad overview. Just because someone is illiterate doesn’t mean they don’t want to learn and as such this video would be part of a series entitled “5 Things You Need To Know About…” Whilst these are designed to be accessible for illiterate adults, they would be targeted at everone in order to reduce embarrassment for illiterate buyers.

This aim to reduce embarrassment is reflected in the packaging, which uses foilblocking on black 135 gsm paper, to create something you’d be proud to buy and collect. Indeed it is hopefuly because of this that people will not be embarrassed to pick it up in the first place or buy the entire series. Therefore a few words have been put into the video in the hope of starting to teach illiterate adults to read – or at least to allow scope for this in the future.

Voice over by: Chelsea Palmer

Lernert Engelberts & Sander Plug

You Gotta See This — Tags: , , , , , — Rishi Sodha @ 10:28 am


Lernert Engelbert & Saunder Plug from lauren failla on Vimeo.

Oh how this made me smile! Nice way to start a saturday morning :-)

Never Without You T-shirt Competition

Professional, Work — Tags: , , , , , , , — Rishi Sodha @ 6:25 pm

NWY

Got an email from NWY today saying that I finished a runner up in their Valentine’s Day T-shirt Competition. Sadly my work doesn’t feature on a t-shirt but I get a free version of the winning design Tee and my work featured at: NWY Winners

You can see the full version of the work here

Form Fifty Five

FFF

The Designers Against Tibetan Abuse Book was featured over at Form Fifty Five (formerly theserif.net)

Massive thanks to Greig Anderson, who if you haven’t seen his work over at effektive then I suggest you head on over now as you’re missing some stunning work. He’s been a big help with the DATA project and has been an amazing friend, so cheers once again

Taku by HypeForType

You Gotta See This — Tags: , , , , , , , — Rishi Sodha @ 1:17 pm

TAKU is a brand new typeface from Thinkdust. This mechanical structure has been produced in full with 255 characters, manual kerning, leading, line spacing, tracking and pairs. It can be used either digitally or for print and is compact typeface with very recognisable characters. Taku is part of the up and coming HypeForType digital type foundry which will be launching in 2009. You can expect limited edition designer volumes every 3 months, with typefaces from some of the design industries most recognisable names. Volume one which is confirmed will include Si Scott, Alex Trochut, Luke Lukas, Jon Burgerman, Suprb, and HelloHikimori. For more information on HypeForType and TAKU please visit www.hypefortype.com

Taku1

Taku2

Great work Alex, keep it up!

David Arias

Professional, Work — Tags: , , , , , , — Rishi Sodha @ 1:10 pm

David Arias Feature

David Arias has kindly featured my work on their website, which you can check out here:

www.ariasblog.ca

So a big thank you to them but also definitely worth checking out their work, a great studio based in Vancouver, Canada!

David Arias

David Arias

David Arias

Happy New Year to all, and as a special treat I recommend you checkout DA’s work in creating ‘Hunni’s Bucks’

A- logo to make you giggle

You Gotta See This — Tags: , , , , , — Rishi Sodha @ 5:32 pm

A-Style logo

It’s a daring logo that’s for sure!

Font Conference

You Gotta See This — Tags: , , , , — Rishi Sodha @ 9:30 pm

See more funny videos and funny pictures at CollegeHumor.

ROFLMAO

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