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PaperCo

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The brief set by Paper Co was to create a new format of desktop calendar which promoted sustainability and diverse use of paper, whilst being able to be sent out by post in a normal envelope.

Because the target audience was printers and designers, who collect large quanities of paper and have huge amounts of scraps, I designed the calendar as a set of stamps which could be attached to scrap pieces of paper meaning that the user can collect together their own calendar using scraps they like. This fits in perfectly with the mapgie tendencies of the target audience and the sustainability aspect of the brief, as the scraps are being reused rather than thrown away.

Furthermore a 1-colour process (blackk and white) is used to make the printing as environmentally friendly as possible and, due to the size of the booklet, the least amount of paper possible is used. The paper is 100% recycled and the calendar would be mailed out with dummies and samples to keep down the carbon footprint.

It’s been a while since I last posted so thought I’d just do an update of some more press. Firstly I was interviewed for an article in issue 162 of Computer Arts, so a big thank you to Garrick Webster and Tom Dennis for that. The article showcased some of DAHRA’s upcoming work – such as a film on Tibet and a project with HypeforType

Whilst this is extremely embarrassing, and I’m not sure I should feature it, I was also interviewed by Media140 whilst showing work at OFFF. You can hear the interview below:

Many thanks to Media140 for the interview and we thoroughly recommend you have a look at their website, a really worthwhile endeavour! (And apologies for sounding as eloquent as a footballer!)

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D&AD Student Awards 2009 – Faber & Faber

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This was my response to the Faber & Faber brief for the D&AD Student Awards 2009 which asked the designer to make at least 3 covers for their new Print-On-Demand service using primarily typography.

As this was focussed on FF’s film titles I decided to try and find something unique about film which for me is the fact that film as a medium relies on emotions and feelings in storytelling. As such I created a typeface that when used to spell out the title of the book in the background creates a bespoke pattern which sums up the feeling of the book. This was to be used on a dot matrix grid to create frames, with each frame being 3×3 dots. The typeface is designed so each letter form manipulates the frame in an unique way. This reflects film, as each frame in a piece of footage is unique. When these frames are combined they create the feeling and tone of the film and as such these frames combined on the book cover create a bespoke tone and feeling unique to that title.

The typeface is not meant to be legible and is indeed reversed out so that the forms become more abstract and one has to focus on the feeling they create.

The covers would be computer generated by a simple programme which would place the type on the relevant grid. This makes it ideal for the POD service as the books can be easily produced for online and print purposes. Furthermore titles can be added to the series with ease and they are ensured their own bespoke cover in both B-Format and Demi-Format.

Didot was used as the secondary typeface in order to compliment the Avant Garde feel to the aesthetic created by the grid system.

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Packaging

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Ravensbourne College of Communication and Design

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This was a solution to a Design in Context brief. We were asked to design something which would explain Rockets to Illiterate Adults.

Illiterate Adults learn best through a combination of cognitive learning and informational conformity. With that in mind a video seemed the best option as it combined the use of two senses, sight and sound, which is the best way for an illiterate adult to learn. This is because every sense is being delivered the same message and therefore they absorb it. Thus to keep the information simple I used pictograms.

The information was distilled down into 5 topics to make it digestible for an illiterate audience and yet give them a broad overview. Just because someone is illiterate doesn’t mean they don’t want to learn and as such this video would be part of a series entitled “5 Things You Need To Know About…” Whilst these are designed to be accessible for illiterate adults, they would be targeted at everone in order to reduce embarrassment for illiterate buyers.

This aim to reduce embarrassment is reflected in the packaging, which uses foilblocking on black 135 gsm paper, to create something you’d be proud to buy and collect. Indeed it is hopefuly because of this that people will not be embarrassed to pick it up in the first place or buy the entire series. Therefore a few words have been put into the video in the hope of starting to teach illiterate adults to read – or at least to allow scope for this in the future.

Voice over by: Chelsea Palmer

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Art Director, Founder & Contributor

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Tibet Relief Fund and DAHRA

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Designers Against Tibetan Abuse (on sale Feb 2nd 2009) is the first project by Designers Against Human Rights Abuse. Founded by myself in the summer of 2009, a non-profit organisation, DAHRA exists to promote and raise awareness amongst those involved in the creative industry of their social, political and ethical responsibilities as well raise awareness of different instances of Human Rights Abuse.

As such the first project focuses on Tibetan Rights and is a combination of a book (on Sale February 2nd 2009), a limited edition Si Scott silk screen poster (only 50 going on sale also on February 2nd 2009) and an exhibition in London in the Summer of 2009.

52 creatives from around the world all contributed pieces focussing on different aspects of Tibetan Rights forming this inspiring book avilable for £15 + postage early next year. All proceeds go to the Tibet Relief Fund, who are also distributing the book, and all the money goes directly to them with DAHRA not handling it at any time

Here is a list of all contributors to the book:

Nik Ainely (Shinybinary), Anna Badar, Jonathan Barnbrook, Adhemas Batista, Bek 03, Luisa Bernardes, Diana Bodea, Bartek Bojarczuk, Jon Burgerman, Jonathan Calugi, Giovanni Capriotti, Christopher Cox (ChangetheThought), Nicholas Creevy, Sebastien Cuypers, Adam Dedman, Neil Duerden, Andy Ellison, Nima Falatoori (NMO design), Theo Gennitsakis, Alex Haigh (thinkdust), Christine Hale, Nick Hard (Research Studios), David Harris, Sean Canty, Mike Harrison, Peter Harrison, Nessim Higson (IamAlwaysHungry), Piotr Holub, Eli Horn, Eric Jordan (2advanced.com), Evgeny Kiselev, Niklas Lundberg (diftype), Justin Maller (Depthcore), Chow Martin, Kevin Megens (Karma.tv), Shane Mielke (2advanced), Nathaniel Milburn, Saad Moosajee, Jared Nickerson (J3concepts), Joao Oliveira, Snehal Sanghani, Loic Sattler, Si Scott, Rishi Sodha, This is Pacifica, Bram Timmer, Tokyo Plastic, Alex Trochut, Ana Ventura, Ari Weinkle, Oliver Wiegner (Ice Cream For Free)

Please note that this is not an attack on the Chinese or a slur against any other people as this is strictly prohibited by DAHRA

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Branding

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Ravensbourne College of Communication and Design

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This was a Branding Project set by Ravensbourne College of Communication and Design

The brief was to take the values of a person in our class and to turn them into a brand. The ethos I got was caring, honest, outspoken, sensitive and funny which led me to create Charlie as a non-profit organisation which mediates politics by providing the subtitles to British politics, thus negating all jargon

The black and white colour scheme reflects the brand values of honest and outspoken, whilst the use of DIN black (all caps) also hints at these. In order to appeal to the target audience of first time voters and disillusioned voters a variety of mediums were used. These ranged from traidtional print to web and motion. The videos would be a weekly feature on the website (the central hub of the brand with all surplus collateral redirecting back to it) with 10 second shorts derived from these for tv adverts (for a wider audience). The website would feature articles which disected various topics and stripped them back to their core foundations thus presenting the information in a digestible manner

This is reflected in the mail out which has to be decoded by putting the clear film on top which bears the Charlie logo. I.e. Charlie provides the means to decode the confusing

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Wayfinding

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RSA 2008 Awards – Design Against Bicycle Theft Brief

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This project was undertaken with a fellow Graphic Designer Ana Carolina Gomes and Product Design Anton Webb. Anton designed the actual storage solution whilst Ana and I researched into how to use wayfinding as a deterent against theft (details below). We then split up the design tasks equally and I was left to design a 110 page hardcover sketchbook and the boards

This solution is a multi faceted system with the aims of reducing bike theft and promoting cycling in London. The core of this system is centred around a bike shelter which we designed to inhibit theft. The premise is that the bicycles are lifted up above people’s heads with the base wheel being 8 feet off the ground ensuring that any bike theft could not be done inconspicuously. The structure is made from brushed stainless steel, which incorporates the new TFL aesthetic, and is electronically powered and activated by an oyster card. At night when a bicycle is placed it is bathed in a green light, which by lowering heart rate and having a calming effect, creates an adverse environment for theft. Furthermore if a bicycle is then stolen it is easily noticeable that there should be one there as the light is still on.

The system is aligned with Transport For London because in order to install these shelters government funding would be needed and by adopting systems that are already in place costs will be kept to a minimum. TFL is a trusted brand and therefore an air of familiarity and trustworthiness is projected upon the shelters, ensuring that users will feel comfortable using this new system. Furthermore, in terms of wayfinding, by uniting various contemporary systems visual clutter is subsequently reduced in London thus making the process of storing a bike as streamlined as possible.

In order to get government funding this solution will be tested during the London Olympics in 2012. This provides an ideal opportunity for the government to see how the system helps with their aims of seeming green and regeneration. The latter will be promoted by booklets and online information being published about recommended cycling routes and sites. In conjunction shelters will be strategically in these areas to ensure that people stop and spend their money in local shops. During this time the system will go through a rigorous test a there will be a large number of foreign users. Furthermore any success of Team Britain in cycling events can be capitalised upon to help promote cycling as a method of transport as well.

From research conducted it can be seen that people will often not bother using cycling parking facilities if they are not easy to get to. Therefore in order to ensure users can locate these shelters the wayfinding with Legible London. Funded by Mayor of London and already being tested, Legible London incorporates all outlets of the TFL brand into its wayfinding and as a system is near flawless. It also uses multimedia effectively, such as audio and iPhone, to make navigation easy and accessible for able bodied and disabled alike. Therefore by adopting the system into this wayfinding solution no extra cost is incurred. The Legible London aesthetic has been adopted for maps found online as a microsite at tfl.gov.uk to aid people in finding these new shelters

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Self Initiated

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For Christmas in 2008 I wanted to make all presents and wanted to push the mediums I have worked with. These are just two examples of how I went about tackling the festive season problem of buying gifts

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Draught Associates

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Spreads and packaging made for “Visual Aid.” Completed whilst working at Draught Associates and available from Amazon

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Never Without You Fashion Labe

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Entry for Never Without You’s Valentine’s Day T-shirt competition, where there was a call for designs to go on a limited edition red t-shirt to be sold during the Valentine’s Day period