Work Update: PaperCo

Personal, Professional, Work — Tags: , , , , , , , — Rishi Sodha @ 10:22 am

paperco

CATEGORY

Print

CLIENT

PaperCo

ABOUT

The brief set by Paper Co was to create a new format of desktop calendar which promoted sustainability and diverse use of paper, whilst being able to be sent out by post in a normal envelope.

Because the target audience was printers and designers, who collect large quanities of paper and have huge amounts of scraps, I designed the calendar as a set of stamps which could be attached to scrap pieces of paper meaning that the user can collect together their own calendar using scraps they like. This fits in perfectly with the mapgie tendencies of the target audience and the sustainability aspect of the brief, as the scraps are being reused rather than thrown away.

Furthermore a 1-colour process (blackk and white) is used to make the printing as environmentally friendly as possible and, due to the size of the booklet, the least amount of paper possible is used. The paper is 100% recycled and the calendar would be mailed out with dummies and samples to keep down the carbon footprint.

Press Updates

Personal, Professional, Work — Tags: , , , , , , , , , , — Rishi Sodha @ 10:18 am

It’s been a while since I last posted so thought I’d just do an update of some more press. Firstly I was interviewed for an article in issue 162 of Computer Arts, so a big thank you to Garrick Webster and Tom Dennis for that. The article showcased some of DAHRA’s upcoming work – such as a film on Tibet and a project with HypeforType

Computer Arts 162

Computer Arts 162

Computer Arts 162

Computer Arts 162

Computer Arts 162

Whilst this is extremely embarrassing, and I’m not sure I should feature it, I was also interviewed by Media140 whilst showing work at OFFF. You can hear the interview below:

Listen!

Many thanks to Media140 for the interview and we thoroughly recommend you have a look at their website, a really worthwhile endeavour! (And apologies for sounding as eloquent as a footballer!)

Stereohype Badge Competition 08/09 Runner Up

Professional, Work — Tags: , , , , — Rishi Sodha @ 3:01 pm

Stereohype

It’s an honour to finish a runner up in this year’s Stereohype Badge Competition as the quality of the entries was very high. To see my entry along with other runner ups and, of course, the winning entries please visit: Stereohype

Feature: 100 Brands of Interest

Professional, Work — Tags: , , , — Rishi Sodha @ 8:18 pm

100_1

100_2

Big thanks to David Pache for thinking my work and DAHRA worthy of being featured in his 100 brands of interest – part II

Take Me Home, To The Place I Belong

Personal, Professional — Tags: , , , , — Rishi Sodha @ 7:11 pm

1

204 Fifth Avenue, Manhattan. Home. Without sounding too sentimental or “hollywood” this is home – or at least it is for the next 5 weeks. During which time I’ll be working on Michael Bierut’s team at Pentagram New York

For those of you who don’t know who Pentagram are, or for those who’ve heard of them but not quite sure what they do, I’ve found this video:

Work Update: Faber & Faber

Professional, Work — Tags: , , , , , , , , , — Rishi Sodha @ 6:44 pm

faber

CATEGORY

Print

CLIENT

D&AD Student Awards 2009 – Faber & Faber

ABOUT

This was my response to the Faber & Faber brief for the D&AD Student Awards 2009 which asked the designer to make at least 3 covers for their new Print-On-Demand service using primarily typography.

As this was focussed on FF’s film titles I decided to try and find something unique about film which for me is the fact that film as a medium relies on emotions and feelings in storytelling. As such I created a typeface that when used to spell out the title of the book in the background creates a bespoke pattern which sums up the feeling of the book. This was to be used on a dot matrix grid to create frames, with each frame being 3×3 dots. The typeface is designed so each letter form manipulates the frame in an unique way. This reflects film, as each frame in a piece of footage is unique. When these frames are combined they create the feeling and tone of the film and as such these frames combined on the book cover create a bespoke tone and feeling unique to that title.

The typeface is not meant to be legible and is indeed reversed out so that the forms become more abstract and one has to focus on the feeling they create.

The covers would be computer generated by a simple programme which would place the type on the relevant grid. This makes it ideal for the POD service as the books can be easily produced for online and print purposes. Furthermore titles can be added to the series with ease and they are ensured their own bespoke cover in both B-Format and Demi-Format.

Didot was used as the secondary typeface in order to compliment the Avant Garde feel to the aesthetic created by the grid system.

Work Update: Rockets

Professional, Work — Tags: , , , , , , , — Rishi Sodha @ 6:41 pm

Rockets

CATEGORY

Packaging

CLIENT

Ravensbourne College of Communication and Design

ABOUT

This was a solution to a Design in Context brief. We were asked to design something which would explain Rockets to Illiterate Adults.

Illiterate Adults learn best through a combination of cognitive learning and informational conformity. With that in mind a video seemed the best option as it combined the use of two senses, sight and sound, which is the best way for an illiterate adult to learn. This is because every sense is being delivered the same message and therefore they absorb it. Thus to keep the information simple I used pictograms.

The information was distilled down into 5 topics to make it digestible for an illiterate audience and yet give them a broad overview. Just because someone is illiterate doesn’t mean they don’t want to learn and as such this video would be part of a series entitled “5 Things You Need To Know About…” Whilst these are designed to be accessible for illiterate adults, they would be targeted at everone in order to reduce embarrassment for illiterate buyers.

This aim to reduce embarrassment is reflected in the packaging, which uses foilblocking on black 135 gsm paper, to create something you’d be proud to buy and collect. Indeed it is hopefuly because of this that people will not be embarrassed to pick it up in the first place or buy the entire series. Therefore a few words have been put into the video in the hope of starting to teach illiterate adults to read – or at least to allow scope for this in the future.

Voice over by: Chelsea Palmer

Thinking For A Living Feature

Thinking For a Living Feature

This was a pleasant surprise but thanks to Thinking For A Living for featuring my portfolio in their online resources section

For those of you who don’t know Thinking For A Living is run by Duane King who is a creative director at BBDK, who have an amazing portfolio and it is a great honour to be featured on the blog

Furthermore I have also found people have been saving my website on their Del.ic.ious so a big thanks to everyone for their support. The next blog post should be coming from NYC in a few weeks – more to be revealed soon

DATA Book – Creative Review & DT Magazine

Creative Review Feature

Many thanks to Mark Sinclair and Patrick Burgoyne over atCreative Review for the feature

You can read the full article here DT Magazine

Also a massive thanks to DT magazine for their support in featuring the DATA book in their March issue

Buy the Book here

Designers Against Tibetan Abuse Book on sale now!

Professional, Work — Tags: , , , , , , , , — Rishi Sodha @ 12:26 pm

DATA

DATA

Design By Nik Ainley

DATA

Design By Adhemas Batista

DATA

Design By Saad Moosajee

DATA

Design By Shane Mielke

DATA

Design By Si Scott

DATA

Design By Bram Timmer

DATA

Design By Alex Trochut

Buy the Book here

Designers Against Tibetan Abuse (on sale Feb 2nd 2009) is the first project by Designers Against Human Rights Abuse. Founded by Rishi Sodha in the summer of 2008, a non-profit organisation, DAHRA exists to promote and raise awareness amongst those involved in the creative industry of their social, political and ethical responsibilities as well as to raise awareness of different instances of Human Rights Abuse.

As such the first project focuses on Tibetan Rights and is a combination of a book, a limited edition Si Scott silk screen poster and an exhibition in London in the Summer of 2009.

52 creatives from around the world all contributed pieces focusing on different aspects of Tibetan Rights forming this inspiring book, available for £20 delivered worldwide. All proceeds go to the Tibet Relief Fund, who are also distributing the book, and all the money goes directly to them with DAHRA not handling it at any time

Here is a list of all contributors to the book:

Nik Ainely (Shinybinary), Anna Badar, Jonathan Barnbrook, Adhemas Batista, Bek 03, Luisa Bernardes, Diana Bodea, Bartek Bojarczuk, Jon Burgerman, Jonathan Calugi, Giovanni Capriotti, Christopher Cox (ChangetheThought), Nicholas Creevy, Sebastien Cuypers, Adam Dedman, Neil Duerden, Andy Ellison, Nima Falatoori (NMO design), Theo Gennitsakis, Alex Haigh (thinkdust), Christine Hale (Love,Christine) , Nick Hard (Research Studios), David Harris, Sean Canty, Mike Harrison, Peter Harrison, Nessim Higson (IamAlwaysHungry), Piotr Holub, Eli Horn, Eric Jordan (2advanced.com), Evgeny Kiselev, Niklas Lundberg (diftype), Justin Maller (Depthcore), Chow Martin, Kevin Megens (Karma.tv), Shane Mielke (2advanced), Nathaniel Milburn, Saad Moosajee, Jared Nickerson (J3concepts), Joao Oliveira, Snehal Sanghani, Loic Sattler, Si Scott, Rishi Sodha, This is Pacifica, Bram Timmer, Tokyo Plastic, Alex Trochut, Ana Ventura, Ari Weinkle, Oliver Wiegner (Ice Cream For Free)

Please note that this is not an attack on the Chinese or a slur against any other people as this is strictly prohibited by DAHRA. Please show your support by buying the book and joining DAHRA by registering at http://www.dahra.org/blog/wp-register.php. Be sure to check out the current running projects open to everyone.

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