Work Update: PaperCo

Personal, Professional, Work — Tags: , , , , , , , — Rishi Sodha @ 10:22 am

paperco

CATEGORY

Print

CLIENT

PaperCo

ABOUT

The brief set by Paper Co was to create a new format of desktop calendar which promoted sustainability and diverse use of paper, whilst being able to be sent out by post in a normal envelope.

Because the target audience was printers and designers, who collect large quanities of paper and have huge amounts of scraps, I designed the calendar as a set of stamps which could be attached to scrap pieces of paper meaning that the user can collect together their own calendar using scraps they like. This fits in perfectly with the mapgie tendencies of the target audience and the sustainability aspect of the brief, as the scraps are being reused rather than thrown away.

Furthermore a 1-colour process (blackk and white) is used to make the printing as environmentally friendly as possible and, due to the size of the booklet, the least amount of paper possible is used. The paper is 100% recycled and the calendar would be mailed out with dummies and samples to keep down the carbon footprint.

Press Updates

Personal, Professional, Work — Tags: , , , , , , , , , , — Rishi Sodha @ 10:18 am

It’s been a while since I last posted so thought I’d just do an update of some more press. Firstly I was interviewed for an article in issue 162 of Computer Arts, so a big thank you to Garrick Webster and Tom Dennis for that. The article showcased some of DAHRA’s upcoming work – such as a film on Tibet and a project with HypeforType

Computer Arts 162

Computer Arts 162

Computer Arts 162

Computer Arts 162

Computer Arts 162

Whilst this is extremely embarrassing, and I’m not sure I should feature it, I was also interviewed by Media140 whilst showing work at OFFF. You can hear the interview below:

Listen!

Many thanks to Media140 for the interview and we thoroughly recommend you have a look at their website, a really worthwhile endeavour! (And apologies for sounding as eloquent as a footballer!)

Take Me Home, To The Place I Belong

Personal, Professional — Tags: , , , , — Rishi Sodha @ 7:11 pm

1

204 Fifth Avenue, Manhattan. Home. Without sounding too sentimental or “hollywood” this is home – or at least it is for the next 5 weeks. During which time I’ll be working on Michael Bierut’s team at Pentagram New York

For those of you who don’t know who Pentagram are, or for those who’ve heard of them but not quite sure what they do, I’ve found this video:

On Beauty (and Genius)

Personal — Tags: , , , , , — Rishi Sodha @ 11:59 pm

Sachin1

It’s been a long time since I’ve written a blog of any length or substance beyond the realms of work and the only excuse I can offer is that time and tested one, I’ve been extremely busy!

However a combination of a fascinating quote and the fact that I have devoured 60 of Michael Bierut’s 79 essays on design in next to no time has prompted me to flex my creative writing muscles once again and to come out of my long exodus.

The quote in question is:

“Maybe they all think it’s my last tour.”

Sachin Tendulkar on the standing ovations he gets wherever he plays in the world. March 20, 2009

Before I get onto the quote just a brief word about Michael Bierut’s book entitled “79 Short Essays on Design,” which if you haven’t read I thoroughly recommend purchasing. What struck me is the variety of subjects in these essays, some focusing on other design disciplines and others focusing on other disciplines altogether. And it is this variety and breadth of knowledge which left an impression of me the most and made me think about how designers are inspired by the world around them. However as, I’m sure you can all testify, it is seemingly very easy to become obsessed with design and forget to look elsewhere I have decided to focus another one of my great passions to draw parallels and inspiration.

For those of you who don’t know, and there must be very few who don’t, cricket is a great passion of mine. Perhaps it’s my sub-continental heritage or perhaps it’s just a love of the game, either way it’s safe to say “I don’t like cricket, I love it!” However every time I think of cricket one name always pops into my consciousness first, Sachin Tendulkar.

Much has been made about his god like status in India and within the history of the game itself (most number of Test and ODI runs, most number of Test and ODI centuries etc) but when this is combined with the mob culture of Indian cricket fans and their short term memories (it was only in 2005 that his home crowd of Mumbai booed their “Little Champion” off the ground) it makes his life untenable. I cannot claim to be the only one infatuated by his batting, as a nation of over a billion people will testify, however I, perhaps unlike most, can admit to being infatuated for completely selfish reasons.

sachin2

Having just scored 160 against New Zealand in the first Test of the series in 2009 I’m sure people will think that is nothing more than another piece of fanfare, however I think this falls more into the lines of a confession. The nerves were still there as I watched well into the early hours of the morning, hoping and praying that he does well and waiting with abated breath as he stood out in the middle on 99. However if he had failed to get that one run I would have been the first to defend him against all the accusations of the nervous 90’s and other outlandish remarks from people who are best described as “couch cricketers.” This is because when I watch Sachin bat he’s not batting to win a test match but to give me that little bit of hope. Hope that in all the chaos and panic something beautiful can be crafted.

And this is where the link to design comes in, we, as visual communicators, all appreciate something beautiful even if we argue that function should come first. We strive to find that balance whereby we answer the clients brief and produce something beautiful. And that is what Sachin Tendulkar does when goes to bat, he creates masterpieces worthy which are, dare I use the cliché, true poetry in motion. So as a designer every time I see this 5ft 4 man make batting look like the simplest thing in the world I can’t help but see the complete beauty of it, it is the perfect marriage of form (entertaining) vs function (helping his team win)… it is a piece of great design.

sachin3

So back to the quote, much has been made in the press recently of his ability to go on and on and for the world of cricket to have one last gasp from their genius. For once it truly is the billions of fans, an entire nation and cricket lovers every where who have become besotted with “Peter Pan” syndrome, urging this legend to never grow old. However the reality is that one day, and most likely soon, that light will dim and a sport will be left without its greatest icon, like Tiger Woods in Golf and Roger Federer in Tennis. So whilst Sachin might hint that this isn’t his last tour of these countries I don’t blame the crowd for rising to their feet to cheer this beloved champion, I know I do so from my living room. If I were ever asked to describe true beauty it would be Sachin batting, and so whether his retirement is looming or not, this is one man who deserves a standing ovation every time. Genius and beauty are truly rare things.

Alas my inclinations as a designer kick in now and I have the great urge to justify how this relates to design or what designers can take from this. Should we take from this the idea that as fundamental as function is sometimes form could and should be appreciated? Or perhaps that reverence is a fickle thing and only someone who truly loves what they’re doing for the right reasons can survive? Moreover maybe the idea of inspiration lying elsewhere is pivotal to designers or perhaps all of the above? Or, just maybe, this article should be appreciated for what it is (like Sachin’s batting) and thus doesn’t need to be defined.

Designers Republic – RIP

DR

RIP Designers’ Republic

A little bit of Nostalgia…

Personal — Tags: , , , — Rishi Sodha @ 10:54 pm

Best moment in a gig I’ve been to? Easily! The glass in the boxes we literally shaking in the boxes… plus it was Wembley and we were right at the front in the pit. Just stumbled across the video and brought back memories :-)

And another…

And again lol… especially like you can see James appreciating it after the sucky crowd of Live Earth the day before and Lars walking around his drum kit to take stock… :D

The Design Talent That Nearly Was…

Personal, Professional, You Gotta See This — Tags: , , , , , , , — Rishi Sodha @ 3:51 pm

I recently went to the RIBA bookstore with an architect friend and we found ourselves both looking through books, but for different reasons. My friend was looking at the books which he felt offered him the best value in terms of architectural knowledge, whilst I on the other hand was trawling through book after book trying to find that perfect specimen of good print and editorial design enfused with beautiful typography. Alas, it is much harder than I thought.

Just as I was giving up hope, having criticised either the kerning, leading or rag in half the books in the bookstore, then I found it. THE book! It was hidden away under a desk but what a book! The uncoated recycled dust jacket, which when removed reveals a beautiful hardcover which has been spot uv’d! Ahh finally this was someone who had some pride in their work! So it passed the first test, but did it pass the second? I hurriedly opened the book to find some examples of typography! And voila, everywhere I looked there was example after example of experimental typography mixed with beautiful bodycopy, which had the ideal leading, beautiful rag and decent kerning! My day was made!

If I was to be a bit harsh the body copy was 2 point sizes too big but I reminded myself that in terms of RNIB guidelines it was perfect! So I picked up my wayfinding books, and this gorgeous example of a dissertation (which was only two pounds!) and wandered to the counter smug with myself! It hadn’t occured to me to check the sleeve to see who had designed it, as I assumed if it had been anyone famous the book would have had a prominent space on a bookshelf, not under a desk!

Once we had painfully coughed up some extortionate amount of money, the rest of the day was spent doing usual things. It was only on the way back home on the tube that my mind was allowed to wander back to the wonderful piece of design I had found. Remembering what Michael Bierut had said, in the talk he gave us when we visited Pentagram NYC, about complimenting designers as there was too much competition in the industry, I opened the sleeve to see who had designed it. And then my smugness vanished… “Designed by Frost”

I was truly gutted! My little piece of unknown design happened to come from one of the most prominent and famous design agencies in the world. And of course I had heard of Frost*, who hasn’t!!! I love all the previous examples I had seen of Frost’s work, and so as soon as I got home I went on their website to find that my book was on there.*Sigh*

Taking nothing away from the piece of design, it is still every bit as well designed as it was when I first saw it! It was still beautifully made and worth buying. The problem is not it is made by an agency or by Frost, whose work I love and as a designer I’m pro-agencies. No, the thing that really got me and slightly diminished the purchase, was that for a few hours, it had felt like I had discovered some hidden talent. But alas it was not to be!

Sderot or not? by Jason Roston

Personal — Tags: , , , , , — Rishi Sodha @ 11:14 am

I stumbled across this on a friend’s blog today… a truly eye opening story!

http://thejasonrostonblog.blogspot.com/2008/04/sderot-or-not.html

Today has been a hell of a day, quite literally…hell

As part of my program which I am on at the moment (FZY/Young Judea Year Course), we are taken to different places around Israel to see what life is like for the locals and to really gain an insight into the culture here. Today Manhuigut (the third section on Year Course) went to visit the town of Sderot, which is located right next to the north of Gaza. And today, we came back from Sderot emotionally scared for the rest of our lives.

For those that are not aware, Israel occupied the area of Gaza until October 2005 when the government declared that Gaza was to be an independent state ruled by the Palestinian Authorities and so proceeded to disengage from the region. Since then, Hamas (an internationally recognised terrorist organisation which openly preaches about the destruction of not only the state of Israel, but the Jewish people as a nation), took over from Fatah (the leading Palestinian political party) with brute force and since that time, some 4000 rockets have been fired over Gaza’s boarders into the land of Israel with the deliberate aim of killing as many innocent civilians as possible.

And we were going to visit the town next door.

I wasn’t worried. I wasn’t scared. I was just trying to prepare myself mentally and physically for what could happen. In my comfortable lodgings back in England, it obviously never entered my mind that Watford (my closest large town), would start firing “home-made” rockets from the roofs of its nurseries. I never bothered to imagine what it would be like to hear a siren wailing in Bushey (where I live), and I most certainly did not know how to deal with the fact that this siren meant I only had 15 seconds to run as fast as I could to the nearest bomb shelter.

Bomb shelter? The last time I ever heard the word bomb shelter was in year 9 history with Mr. Brown learning about the “Anderson Bomb Shelter” from the Second World War, and here I was now, plonk in the middle of an active war zone.

We arrived in Sderot and we were briefed quickly on what to do IF we heard the siren going off, but its okay, because there won’t be rockets guys so its more of a “we HAVE to say it…JUST in case” but hey, loads of groups come down here and its fine.

Off the bus we jumped, and Noam our guide and apparent under cover SAS agent for the day introduced himself, and started with how at 5 in the morning today, Gaza sent 10 rockets over its boarders

GREAT!

We went to the police station, not because anyone was being arrested, but because at the back of the station the police collect all the kassam rockets which fall into sderot. What a sight. Two columns with three rows each piled full with Kassam rockets that have fallen since January…JANUARY! Thats only 3 months ago and there were nearly 500 rockets! It was a disturbing sight. It was easy to spot that the rockets are being made on a production line, and also that the rockets themselves are made from materials which are supposed to assist in promoting the infrastructure of Gaza (lampposts and waterpipes for example). You could see how the metal became bent and deformed on impact, and it was also obvious to see that they were stuffed with metal shrapnel just to kill that extra person standing no further than 100meters on impact.

After seeing all the rockets, I think we all realised that this was going to be a day quite like any other. As we left the police station, I noticed that instead of looking at where we were and trying to take everything in, I found myself obsessing myself with what I would do if I heard the “red alert” siren. Where would I run to within 15 seconds that could save my life, would everyone else be ok? What happens if there was nowhere to run to, do I just hide behind a wall and hope the rocket doesn’t fall close to me? I could think about nothing else, and then I realised that I was only a visitor here. If I made it through the day in one piece, I had a home and safer place to go back to, the residents here didn’t.

We headed towards a house that had been directly hit by a kassam rocket a month ago. As we walked through the gate into the front yard, we quite literally saw the entire contents of the house. Sofas, board games, beds, kitchen wear, everything. We then walked into the house. If my father would have been with me, he would have freaked, there was mess everywhere. The ceiling had collapsed in where the rocket had penitrated and exploded, the floor was covered with roof tiles, the ventilation system was hanging over our heads, and in the middle of the room sitting by a small wooden table stood an old lady. We were told that she was sitting exactly where she was (obviously she has moved since) when the rocket fell and hit the house. She was lucky to still be alive. Now she lives in 1 bedroom flat nearby. Every year this grandma has her whole family round for pessach. Her 7 kids and 22 grandchildren. This year, there is no possibly way she can accommodate them and she is devastated because of it. She cannot afford to move out of Sderot, but even if she could who would (in their right mind) want to buy her house.

After everything that we had seen so far, it was certainly time for lunch. And oh what a lunch time THIS was going to be. We were each given 20sheckels to grab a shwarma/falafel from the same restaurant and so after about 20 minutes, everybody was sitting down tucking into their food. Now I happened to be particularly hungry, so I though I would just pop across the road and grab some nosh for the ride home. As it turned out, the shop that I had seen from across the restaurant had also been hit by a missile, so when I walked into the shop the only thing I could find was water in the fridge. I headed back to the restaurant and ordered another shwarma (as I said, I was very hungry). Half way through my second shwarma the restaurant atmosphere changed within a split second. Now I hadn’t heard (as I was too busy worrying about the best part of the pitta to eat next), but Sheldon had literally jumped up all the steps to the restaurant screamed “TZEDAH ADOM…TZEDAH ADOM” (RED ALERT…RED ALERT), and within a second everyone was up (12 seconds left…), then out the restaurant (9 seconds left), meanwhile I had only just sat up to see everyone running out the restaurant. At that particular moment, my mind had decided on its own accord to have a conversation with itself consiting of three things:
1) Do we stay here in the restaurant and try and hide. No because everyone else has gone
2) I guess that means that we should run and try to catch up and hope that we have enough time (8.57 seconds left)
And possibly worst of all, what is going to happen to the rest of my second shwarma!
I ran (8.50 seconds). My g-d I ran as fast as I could out the restaurant (8 seconds) down the steps (7.5 seconds) and across the road (5 seconds until impact). The problem was, not everyone could fit into the shelter. Now I didn’t mind not getting in, but there was an old lady and a small child still running to the shelter. As they reached the entrance with 2 seconds to go, I literally stepped behind them with my back to the road and shoved them in as hard as I could to give them the best chance of surviving, if of course the rocket hit the road right in front of the entrance…a small probability, but still, there was a chance.
1.5 seconds
1 .4 seconds
This was taking forever
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And then nothing.

Still nothing.
Was it safe? Where had the missile hit? What had it destroyed? After another minute or so, the residents of Sderot started to leave the shelter. ARE THEY CRAZY!
No, of course they aren’t crazy, this happens to them a couple of times every day. Probably the most significant conversation that happened within the shelter was between two women around 60 years old:
1 – “Excuse me, I need to leave”
2 – “Just give it another minute or so”
1 – “No no, move, I need to catch my bus”
2 – “Stay! It is better to miss your bus than miss you life”

So there we have it, to them, this is an every day occurrence.

5 minutes passed, and I had no idea what had been going on inside the shelter as I was on the outside. As the group began to come out, I saw that many of my friends had been overwhelmed with panic, adrenaline and fear. Many of them were crying, faces white with uncertainty but what struck me most, was how we were no longer a group of year coursers. We were so much more. After experiencing what had just happened, all emotional barriers had been taken down, and everyone was there for one another. We all held each other up and comforted one another without question, and without thought.

Now to someone who hasn’t experienced what we all did, this might sound truly pathetic and weak. Here we are, a group of 18/19 year olds crying our eyes out and shaking over something that the people living there experience on a daily basis.

Have you ever had to run for your life? Try doing that in 15 seconds?

After a short while, we continued our tour. Now this may seem somewhat dangerous, but Noam somehow was in touch with national security every few minutes and assured us that there was very little to worry about. We headed to the Sderot yeshiva and had a tour around for an hour or so. It was interesting to see how even though rockets fall everyday, they still build and build defiant to the danger that they face. The yeshiva is building quite a complex, and each of the walls to the place are 15inches thick! This is so that when the missiles fall, they don’t have to worry about running away disturbing the study of torah.

Apres the yeshiva tour, we were going to have a summary video at the offices where Noam worked about life here in Sderot. We walked to the media center and as a we waited for everyone to settle down (as we were still recovering from the first missile attack), once again we hear the now familiar screams of “Tzedah Adom”. This time however, we knew what to do. As the first of us started running out the room to find a shelter (13 seconds left), we heard cries of “COME BACK…DON’T LEAVE…STAY IN THE ROOM!” I screamed to Chubby and Daniella who had already left the building to run back. They came back in the room and we waited (10 seconds)…Then Noam sprinted through the front door, “Guys…quick…QUICK, we need to run to the bomb shelter…NOW…COME ON!”
“NO, NO! THEY STAY HERE” Shouted a lady who was working in the building we were in.
And so the argument went on (5 seconds left). “We stay” said Sheldon. How are we meant to get 30 of us into the nearest shelter in 5 seconds, was the question. We can’t was the answer.

And then we heard a thud, as if someone had knocked their head on a wooden bench. All of a sudden, 60 ears pricked up and with them, the 30 heads that they belonged to.

Was that it? Was that the missile?

And then again…

TWO! There were two of them!

Quick quick…all of you, lets go! Sheldon was at the door telling us we needed to leave the building and make for the shelters. We ran again, like we had done before. The group split. About 10 of us ran with Sheldon to the shelter we were in exactly an hour previous, and the rest went with Ben to another shelter. Again emotions caught up and we realised what had just happened.

That was enough, it was time to go home. We couldn’t go through with it anymore. We gave it another 5 minutes and ran to the bus, and headed off. I’m sure the viewpoint looking over Gaza could be looked up on google images, or some other internet program. For now, we just wanted to leave.

As if that wasn’t enough, on the road out of Sderot, we passed something smoking. Sure enough, this was the first missile which had hit an hour earlier that we didn’t hear. It was just amazing and truly a spectacle to see.

We didn’t finish watching Charlie and the Chocolate Factory on the way back (the classic version of course), but I think that was fine with all of us. It was time to reflect on what had happened. It was time to realise that not only are we fortunate that we live in safety with security, that we were fortunate enough to be alive and it was now our turn to tell the story of Sderot.

I’m sure you will agree this is a terrible and eye opening story

Life’s not Black and white…

Personal, Professional, Work — Tags: , , , , , , — Rishi Sodha @ 1:29 am

“Life’s not Blac & White, It’s Pantone”

 -Rishi Sodha

Andy Ellison- A tribute, farewell and thank you

Personal, Professional — Tags: , , , , , , , — Rishi Sodha @ 1:11 am

 In the old version of my blog I was prone to melodramatic ponderings about fate and life and i think it’s time I return to tradition.

Firstly the picture is temporary and I shall update it with one from new york, but the news that Andy Ellison was moving on to greener pastures has left me feeling rather down. I’ve spent the last few hours trying to find out why, but alas words are failing me. The closest i’ve got is that I couldn’t have asked for a better first graphics teacher / tutor, because ultimately not only did he help me imporve as a designer he helped me find what design meant to me again and to find myself in the parameters of design.

More than that he evoked a fire and passion in me that had been wanting for a while… and as a person he was always approachable, fun and just generally a nice guy. I wouldn’t have been able to do half the things I have done this semester without his help and his confidence in me. What can I say? It had got to the point where he knew how to get the best out of me, and whilst i’m sure his successor will be able and apt but there’s not enough time for that kind of rapport to happen. What the 3rd years have now in andy is a tutor who has seen them develop over 3 years and I know as an entire year group we would have liked that experience. I think it’s a testament to him as a person that he affected us all so profoundly as a group in such a short space of time. So i’d like to take this time to say thank, we’ll miss you and good luck in all your endeavours!

-Rishi

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